How to sell your artworks – beginner’s guide

As a beginner in the world of art sales, it can be overwhelming to navigate the market and find the right audience for your paintings. However, with a little bit of knowledge and strategy, you can successfully sell your artwork and make a name for yourself as an artist.

  • Understand your audience: Before you start selling your paintings, it’s important to understand who your target audience is. Are you selling to art collectors or casual buyers? What type of paintings do they typically purchase? Understanding your audience will help you market and price your paintings effectively.
  • Create a strong online presence: In today’s digital age, it’s essential to have a strong online presence to sell your paintings. Create a website or an online portfolio to showcase your artwork, and use social media platforms like Instagram and Facebook to market your paintings to a wider audience.
  • Network with other artists and art professionals: Building relationships with other artists and art professionals can open up new opportunities for you. Attend art fairs, exhibitions, and networking events to connect with potential buyers and other artists.
  • Price your paintings competitively: Pricing your paintings competitively is essential for making sales. Research the prices of similar paintings in the market and price yours accordingly. Be prepared to negotiate with buyers.
  • Create high-quality images of your paintings: High-quality images of your paintings are crucial for marketing and selling your artwork. Use a good camera and proper lighting to take clear and detailed images of your paintings.
  • Showcase your paintings in galleries: Gallery representation can be a great way to reach potential buyers. Seek out galleries that specialize in the type of art you create and submit your artwork for consideration.
  • Offer commissions: Offering commissions can be a great way to sell your paintings and build your reputation as an artist. Be open to working with buyers to create custom paintings that meet their specific needs and preferences.
  • Consider art fairs: Participating in art fairs is a great way to showcase your paintings to a wider audience. Look for fairs that cater to your specific niche and budget.
  • Use online marketplaces: Online marketplaces like Artsy, Saatchi Art and Society6 have great audience and you can sell your artwork on them.
  • Be patient: Selling paintings, especially as a beginner, can take time. Don’t get discouraged if you don’t make a sale right away. Keep creating, networking, and marketing your artwork, and eventually, you will find the right buyers.

By following these tips, you can successfully sell your paintings as a beginner and make a name for yourself in the art world. Remember to stay true to your style and keep creating, and the sales will follow.

Qazi Shaharyar Akhter